- Sports Partners
Yokohama – Global Tyre Partner
In July 2015, we began an exciting new chapter alongside Premier League football team Chelsea FC, as the official shirt partner.
The Yokohama logo appeared on the Chelsea kit from the 2015/16 season, showcasing the Japanese Premium Tyre manufacturer to a worldwide fanbase.
The partnership brought together two global organisations who take pride in performance and innovation, with an unwavering culture of success.
After the five year contract finished at the end of the 2019/2020 season, YOKOHAMA announced a new partnership agreement as Global Tyre Partner.