YOKOHAMA Tyres Coming Factory-Equipped on German Premium Car
09 Jan 2019

YOKOHAMA began supplying its “ADVAN Sport V105” to Germany’s BMW Group for use as original equipment (OE) on the M Performance version of the automaker’s X5 in July 2018. The X5 M Performance model comes equipped with 275/40R21 107Y size front tyres and 315/35R21 111Y rear tyres. The X5 M Performance was launched in markets around the world in November 2018.

The “ADVAN Sport V105” is a high-performance tyre developed by YOKOHAMA primarily for use on high-power premium automobiles. The tyre delivers excellent driving performance combined with superior comfort and safety. The tyres being supplied for the new X5 M Performance model were jointly developed with the BMW Group and bear the German automaker’s star mark symbol of approval on the tyre sidewall. The ADVAN tyres being installed on the new X5 M Performance model incorporate SILENTFOAM, a specially designed polyurethane foam attached to the inside of the tyre. This polyurethane foam reduces tyre cavity resonance (the sound created inside the tyre as it vibrates while running over uneven road surfaces, which is then transmitted to the passenger compartment through the suspension).

Under its three-year medium-term management plan, GD2020, launched in February 2018, YOKOHAMA has positioned the expansion of its presence in the premium tyre markets as the core goal for its consumer tyre business. One of the specific strategies for achieving that goal is the “premium-car tyre strategy”, which aims to increase use of YOKOHAMA tyres as OE on premium cars in Japan and abroad by making YOKOHAMA the tyre maker chosen by automakers around the world in recognition of its technologies and quality.