Launched in Europe in March 2011 the BluEarth-1 has earned the top designation under Japanese tire manufacturers’ labeling standards for rolling resistance

To enrich people‘s lives and contribute to their greater happiness and well-being by devoting our wholehearted energies and advanced technology to the creation of beneficial products.

Under a basic policy of asserting world-class strengths in technologies for protecting the environment, as stated in its "Medium-Range Management Plan"

The Forever Forest campaign is held under the direction of renowned ecologist, Dr. Akira Miyawaki, who is recognised for his successful reforestation activities around the world.